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Friday, September 28, 2007

Google And Pagerank-search Engine Optimization's Dream Team

On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006 the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.

When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.

Pleased with the results the search engine had on the Stanford University's website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated.

Google began to sell advertisements associated with keyword searches in 2000. By using text based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of clickthroughs and price bids. Bidding on the keywords started at five cents a click.

Google's simple design quickly attracted a large population of loyal internet users.

Google's success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment.

In 2000 Google launched its advertising creation, AdWords. For a monthly fee Google would both set up and then manage a companies advertising campaign. Google relies on AdWords for the bulk of its revenue. AdWords offers its clients pay-per-click advertising. AdWords provides adverting for local, national, and international distribution. AdWords is able to define several important factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites.

Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google's webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.

The major factor behind Google's success is its web search services. Google uses Page Rank for its search engine optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.
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By: Li Ming Wong

Uncover The Brutally Effective SEO Software That "Average Joes and Janes" Are Using To - Quickly and Easily Blow Up Their Bank Accounts, Explode Their Traffic, and Triple Their Sales - With Little Or No Extra Work... Effective SEO Software.

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Internet Hotel Reservations

Its hard to find anyone who hasnt booked a hotel online nowadays. Thanks to hotel reservation services, you receive the added convenience of complete room photos and hotel tours, discount specials, and last-minute booking capabilities if you just find out youre leaving on a business trip to LA tomorrow. But, before choosing an online hotel booking site, consider these pointers.

Hotel Selection-If youre booking ahead, look for a service that offers you the most extensive room listings on your designated travel dates. A search for a room in New York this fall on the Hotels.com website yielded hundreds of page results!

Trip Cancellations-Make sure you know the sites policy on reservation cancellations and refunds. Some services like Hotels.com allow you to cancel anytime in the event that something suddenly came up.

Reviews-Look for a site that provides a plethora of reviews from customers with firsthand experience. Trip Advisor, for instance, boasts millions of personal recollections of dream hotel stays and nightmare visits alike.

Room Photos & Tours-Hotels.com gives you 360-degree virtual tours, on top of photographs of standard rooms and suites. Youll know exactly what youre getting before you throw down the cash.

Whether youre planning a weekend snowboarding trip in Denver this winter or wish to try out a local bed and breakfast, the best hotel booking services will make planning your stay a cinch. As always, book early and keep your eyes peeled for special room rates. It isnt uncommon for a room at some five star stunner to last mere hours if its on sale. Youll be surprised at how much you can save when booking online.
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By: Kelly Liyakasa

Kelly Liyakasa is staff writer for 6StarReviews.com. Kelly Staller is site manager at 6StarReviews.com, a site dedicated to giving YOU, the consumer, the best product and service reviews around. If you like saving time and money by having someone else review leading sites and products, then visit us online at: 6starreviews.com for more information.

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